# LANDVEX CORE PRINCIPLE

**From Reality → Decision**

| | |
|---|---|
| **Version** | 1.0 |
| **Status** | LOCKED |
| **Scope** | All Landvex products, communication, UX, documentation |

---

## The Single Promise

**Landvex sells one thing: From reality → decision.**

Not AI. Not video. Not index. Not data.

**From reality → decision.**

---

## The Five Steps

Every screen, illustration, and presentation must follow this flow:

```
Du har en fråga
      ↓
Vi samlar verkligheten
      ↓
Vi analyserar
      ↓
Vi räknar om
      ↓
Du får ett beslut
```

### 1. Du har en fråga

**Not:** "Define the decision"
**But:** "What do you want to know?"

Examples:
- Should we invest here?
- Does the road need repair?
- Is the area safe?

### 2. Vi samlar verkligheten

**Not:** "Reality capture via quiXzoom"
**But:** "We collect reality"

Sources:
- Mobile phones
- Drones
- Cameras

### 3. Vi analyserar

**Not:** "AI analysis and contradiction check"
**But:** "We find what doesn't match"

Or: "We compare reality with official data"

### 4. Vi räknar om

**Not:** "Standardized indices"
**But:** "We calculate everything into a score (0–100)"

### 5. Du får ett beslutsunderlag

**Not:** "Answer in 24–72 hours"
**But:** "You get a decision basis"

Delivery time is secondary. Decision value is primary.

---

## The Three-Second Rule

Every screen, illustration, and presentation must be understandable at three levels:

| Time | Understanding |
|------|---------------|
| **3 seconds** | What does the system do? |
| **10 seconds** | The process from input to decision basis |
| **60 seconds** | Why the result is useful for the business |

---

## The Gauge

The gauge is central. It shows:

```
VIDEO
  ↓
 AI
  ↓
 87
```

In one second, the user understands: **"Video becomes a score."**

That is Landvex.

---

## Application

### Communication
All marketing, sales, and presentation materials follow the five steps.

### UX
Every screen follows the three-level rule.

### Documentation
Every document starts with the five steps.

### AI
Every AI output follows the five steps.

---

## ÄNDRINGSHISTORIA

| Version | Datum | Beskrivning |
|---------|-------|-------------|
| 1.0 | 2026-07-02 | Initial core principle: From reality → decision |

---

## STATUS

**LOCKED**

- Mindre revideringar: 1.x-serien
- Brytande ändringar: Kräver Architecture Review, ny major-version (2.0+)