{
  "metadata": {
    "version": "1.0",
    "created": "2026-07-11",
    "last_updated": "2026-07-11",
    "next_review": "2026-07-18"
  },
  "competitors": [
    {
      "rank": 1,
      "name": "WeGoLook",
      "parent": "Crawford & Company",
      "segment": "Försäkringsclaims",
      "priority": "Kritisk",
      "status": "Aktiv",
      "headquarters": "USA",
      "funding": "Publikt (Crawford NYSE: CRD)",
      "arr_usd": null,
      "employees": null,
      "key_products": ["On-demand inspektion", "Claims verification", "API"],
      "pricing": {
        "model": "Per uppdrag",
        "range_usd": "75-200",
        "last_verified": "2026-06-24"
      },
      "strengths": ["Äger kundrelationer", "Etablerad i försäkring", "Crawford-distribution"],
      "weaknesses": ["Tjänst, inte lärande datagraf", "US-centric", "Ingen Sverige-närvaro"],
      "threat_level": "Hög",
      "overlap": ["Försäkringsclaims", "Distribution"],
      "sources": ["crawford.com", "we golook.com", "insuranceaitools.com"],
      "last_change": null,
      "notes": "Kärnverksamhet för Crawford. Ingen lärande datagraf = svaghet vi kan exploatera."
    },
    {
      "rank": 2,
      "name": "Premise Data",
      "parent": "Culmen (aug 2025)",
      "segment": "Global crowd",
      "priority": "Kritisk",
      "status": "Förvärvad",
      "headquarters": "USA",
      "funding": "Venture-backed",
      "arr_usd": null,
      "employees": null,
      "key_products": ["Crowdsourced data collection", "Surveys", "Ground truth"],
      "pricing": {
        "model": "Per uppgift",
        "range_usd": "0.50-5",
        "last_verified": "2026-06-24"
      },
      "strengths": ["Globalt nätverk", "100K+ workers", "140+ länder"],
      "weaknesses": ["Fokus på marknadsundersökningar", "Förtroendeproblem utbud", "Public-sector såld till Culmen aug 2025"],
      "threat_level": "Hög",
      "overlap": ["Crowd-insamling", "Ground truth"],
      "sources": ["premise.com", "competitive-analysis-2026-06-20.md"],
      "last_change": "2025-08-12: Hela Premise Data förvärvad av Culmen (M&A). Public-sector division såld sep 2025.",
      "notes": "Förvärvad — inte längre oberoende hot. Culmen = gov-tech fokus. Validerar att ren insamling utan analyslager är svag."
    },
    {
      "rank": 3,
      "name": "Nearmap",
      "parent": "Thales Group (2022)",
      "segment": "Flygfoto-AI, försäkring",
      "priority": "Kritisk",
      "status": "Aktiv",
      "headquarters": "Australien",
      "funding": "Publikt (ASX: NEA)",
      "arr_usd": null,
      "employees": null,
      "key_products": ["Flygbilder", "AI-insikter", "3D-modeller", "Post-event imagery"],
      "pricing": {
        "model": "Per fastighetslookup",
        "range_usd": "3-10",
        "last_verified": "2026-06-24"
      },
      "strengths": ["Högupplösta flygbilder", "130+ AI-insikter", "24-48h katastrofrespons", "Betterview-förvärv 2023"],
      "weaknesses": ["Flygfoto, inte marknivå", "1-3 bilder/år", "Ingen on-demand", "Ingen Sverige-täckning"],
      "threat_level": "Hög",
      "overlap": ["Försäkringsbudget", "Fastighet"],
      "sources": ["nearmap.com", "insuranceaitools.com", "cbinsights.com"],
      "last_change": "2023: Förvärv av Betterview (AI-driven takskadebedömning)",
      "notes": "Direkt konkurrent i fastighetsintelligens. Flygfoto = deras gräns, marknivå = vår styrka."
    },
    {
      "rank": 4,
      "name": "Cape Analytics",
      "parent": "Moody's (förvärv aviserat)",
      "segment": "Fastighetsrisk-AI",
      "priority": "Kritisk",
      "status": "Aktiv",
      "headquarters": "USA",
      "funding": "Förvärvsavtal med Moody's",
      "arr_usd": null,
      "employees": null,
      "key_products": ["Fastighetsattributpoäng", "Riskscore", "Förändringsdetektering"],
      "pricing": {
        "model": "Per fastighetslookup",
        "range_usd": "2-7",
        "last_verified": "2026-06-24"
      },
      "strengths": ["AI-driven analys", "Sekunders svarstid", "Försäkringsdata-tränad", "Moody's-integration"],
      "weaknesses": ["Flyg- och satellitbilder", "Ingen markverifiering", "USA-fokus"],
      "threat_level": "Hög",
      "overlap": ["Fastighetsrisk", "Försäkring"],
      "sources": ["capeanalytics.com", "moodys.com", "insuranceaitools.com"],
      "last_change": "2026: Moody's aviserat förvärv för integration i Intelligent Risk Platform",
      "notes": "Moody's-förvärvet stärker deras enterprise-position. Vi är komplement (fältverifiering) snarare än substitut."
    },
    {
      "rank": 5,
      "name": "Hivemapper",
      "parent": null,
      "segment": "Passiv kartläggning",
      "priority": "Hög",
      "status": "Aktiv",
      "headquarters": "USA",
      "funding": "Krypto-backad (Solana)",
      "arr_usd": null,
      "employees": null,
      "key_products": ["Dashcam-kartläggning", "Bee Maps", "Krypto-belöningar"],
      "pricing": {
        "model": "Nära noll marginalkostnad",
        "range_usd": "~0",
        "last_verified": "2026-06-24"
      },
      "strengths": ["Nära noll marginalkostnad", "Mycket hög täthet", "Global skalning"],
      "weaknesses": ["Passiv, inte riktad", "Ingen on-demand", "Krypto-volatilitet", "Ingen verifiering"],
      "threat_level": "Medel-Hög",
      "overlap": ["Vägnät", "Marknivådata"],
      "sources": ["hivemapper.com", "solscan.io"],
      "last_change": null,
      "notes": "Komplement snarare än konkurrent. De upptäcker förändring, vi berättar vad den betyder."
    },
    {
      "rank": 6,
      "name": "vialytics",
      "parent": null,
      "segment": "Kommunal vägdata",
      "priority": "Hög",
      "status": "Aktiv",
      "headquarters": "Tyskland",
      "funding": "Venture-backed",
      "arr_usd": null,
      "employees": null,
      "key_products": ["Väginventering", "Kommunfordon-sensorer", "AI-analys"],
      "pricing": {
        "model": "Enterprise",
        "range_usd": null,
        "last_verified": "2026-06-24"
      },
      "strengths": ["1000+ kommuner", "Juridisk data", "Etablerad i Europa"],
      "weaknesses": ["Begränsad till kommunfordon", "Ingen crowd", "Låst till vägar"],
      "threat_level": "Medel",
      "overlap": ["Kommunvertikal", "Europa"],
      "sources": ["vialytics.com"],
      "last_change": null,
      "notes": "Flexibilitet och bredare datatyper är vår styrka. 'vialytics ger er vägdata, vi ger er hela staden.'"
    },
    {
      "rank": 7,
      "name": "Cyclomedia",
      "parent": null,
      "segment": "Urban data, NL",
      "priority": "Hög",
      "status": "Aktiv",
      "headquarters": "Nederländerna",
      "funding": "Privat",
      "arr_usd": null,
      "employees": null,
      "key_products": ["Street-level imagery", "3D-modeller", "Urban analytics"],
      "pricing": {
        "model": "Enterprise",
        "range_usd": null,
        "last_verified": "2026-06-24"
      },
      "strengths": ["Stark i Nederländerna", "Hög kvalitet", "Offentlig sektor"],
      "weaknesses": ["Egna bilflottor (tungt)", "Begränsad geografisk skalning", "Hög CAPEX"],
      "threat_level": "Medel",
      "overlap": ["Urban data", "Offentlig sektor"],
      "sources": ["cyclomedia.com"],
      "last_change": null,
      "notes": "Tung modell med egna bilar. Vår crowd-modell är mer skalbar och flexibel."
    },
    {
      "rank": 8,
      "name": "Zeitview",
      "parent": null,
      "segment": "Drönarinspektion",
      "priority": "Medel",
      "status": "Aktiv",
      "headquarters": "USA",
      "funding": "Venture-backed",
      "arr_usd": null,
      "employees": null,
      "key_products": ["Drönarinspektion", "AI-analys", "Energi/infrastruktur"],
      "pricing": {
        "model": "Per uppdrag",
        "range_usd": "150-600",
        "last_verified": "2026-06-24"
      },
      "strengths": ["Drönare + AI", "Hög precision", "Energi-segment"],
      "weaknesses": ["Drönare kräver pilot+tillstånd", "Ej inomhus", "Högre kostnad"],
      "threat_level": "Medel",
      "overlap": ["Infrastruktur", "Energi"],
      "sources": ["zeitview.com", "dronebase.com"],
      "last_change": null,
      "notes": "Komplementärt — drönare för tak, Zoomers för fasader. Hybrid är starkare."
    },
    {
      "rank": 9,
      "name": "Roamler",
      "parent": null,
      "segment": "Retail crowd Europa",
      "priority": "Medel",
      "status": "Aktiv",
      "headquarters": "Nederländerna",
      "funding": "Venture-backed",
      "arr_usd": 22000000,
      "employees": null,
      "key_products": ["Retail audits", "Crowd inspections", "API", "QC"],
      "pricing": {
        "model": "Per uppdrag",
        "range_usd": null,
        "last_verified": "2026-06-20"
      },
      "strengths": ["Starkaste direkta hot", "Teknisk inspektion-crowd", "API", "QC", "Europa", "~22M USD ARR"],
      "weaknesses": ["Retail-fokus", "Inte infrastruktur", "Begränsad Norden"],
      "threat_level": "Medel-Hög",
      "overlap": ["Retail", "Europa", "Crowd"],
      "sources": ["roamler.com", "competitive-analysis-2026-06-20.md"],
      "last_change": null,
      "notes": "Starkaste direkta hotet. Har teknisk-inspektion-crowd + API + QC. ~22M USD ARR."
    },
    {
      "rank": 10,
      "name": "Esri (ArcGIS)",
      "parent": null,
      "segment": "GIS-plattform",
      "priority": "Medel",
      "status": "Aktiv",
      "headquarters": "USA",
      "funding": "Privat",
      "arr_usd": null,
      "employees": null,
      "key_products": ["ArcGIS", "Spatial analytics", "Enterprise GIS"],
      "pricing": {
        "model": "Enterprise SaaS",
        "range_usd": null,
        "last_verified": "2026-06-24"
      },
      "strengths": ["Köpare bor redan där", "Dominant GIS", "Enterprise adoption"],
      "weaknesses": ["Plattformsgravitation", "Inte crowd", "Inte on-demand"],
      "threat_level": "Medel",
      "overlap": ["Integration vs absorption"],
      "sources": ["esri.com", "arcgis.com"],
      "last_change": null,
      "notes": "Partner snarare än konkurrent. Integration med ArcGIS ökar vår adoption."
    }
  ],
  "status_quo_competitors": [
    "SGS", "Bureau Veritas", "DEKRA", "WSP", "Sweco", "Ramboll", "Kjell med kameran"
  ],
  "sleeping_giants": [
    "Google (Street View + spatial AI)", "Niantic Spatial", "Planet Labs"
  ]
}