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# LANDVEX CORE PRINCIPLE
**From Reality → Decision**
| | |
|---|---|
| **Version** | 1.0 |
| **Status** | LOCKED |
| **Scope** | All Landvex products, communication, UX, documentation |
---
## The Single Promise
**Landvex sells one thing: From reality → decision.**
Not AI. Not video. Not index. Not data.
**From reality → decision.**
---
## The Five Steps
Every screen, illustration, and presentation must follow this flow:
```
Du har en fråga
Vi samlar verkligheten
Vi analyserar
Vi räknar om
Du får ett beslut
```
### 1. Du har en fråga
**Not:** "Define the decision"
**But:** "What do you want to know?"
Examples:
- Should we invest here?
- Does the road need repair?
- Is the area safe?
### 2. Vi samlar verkligheten
**Not:** "Reality capture via quiXzoom"
**But:** "We collect reality"
Sources:
- Mobile phones
- Drones
- Cameras
### 3. Vi analyserar
**Not:** "AI analysis and contradiction check"
**But:** "We find what doesn't match"
Or: "We compare reality with official data"
### 4. Vi räknar om
**Not:** "Standardized indices"
**But:** "We calculate everything into a score (0100)"
### 5. Du får ett beslutsunderlag
**Not:** "Answer in 2472 hours"
**But:** "You get a decision basis"
Delivery time is secondary. Decision value is primary.
---
## The Three-Second Rule
Every screen, illustration, and presentation must be understandable at three levels:
| Time | Understanding |
|------|---------------|
| **3 seconds** | What does the system do? |
| **10 seconds** | The process from input to decision basis |
| **60 seconds** | Why the result is useful for the business |
---
## The Gauge
The gauge is central. It shows:
```
VIDEO
AI
87
```
In one second, the user understands: **"Video becomes a score."**
That is Landvex.
---
## Application
### Communication
All marketing, sales, and presentation materials follow the five steps.
### UX
Every screen follows the three-level rule.
### Documentation
Every document starts with the five steps.
### AI
Every AI output follows the five steps.
---
## ÄNDRINGSHISTORIA
| Version | Datum | Beskrivning |
|---------|-------|-------------|
| 1.0 | 2026-07-02 | Initial core principle: From reality → decision |
---
## STATUS
**LOCKED**
- Mindre revideringar: 1.x-serien
- Brytande ändringar: Kräver Architecture Review, ny major-version (2.0+)