boc/docs/design/EXPERIENCE_AUDIT_QA.md

# EXPERIENCE AUDIT — QUI XZOOM + LANDVEX

**Audit of Real Screens Against Landvex Core Principle**

| | |
|---|---|
| **Version** | 1.0 |
| **Status** | DRAFT — In progress |
| **Date** | 2026-07-02 |
| **Auditor** | AI Agent |

---

## Audit Framework

### The Six Questions

| # | Control | Question | Answer |
|---|---------|----------|--------|
| 1 | **3-Second Rule** | Do I understand the purpose immediately? | ✅ / ⚠️ / ❌ |
| 2 | **Three-Step Rule** | Is Input → Processing → Outcome visible? | ✅ / ⚠️ / ❌ |
| 3 | **Primary Decision** | Do I know what to do here? | ✅ / ⚠️ / ❌ |
| 4 | **Information Hierarchy** | Is the most important thing largest and clearest? | ✅ / ⚠️ / ❌ |
| 5 | **Cognitive Load** | Can anything be removed without harming the decision? | List items |
| 6 | **Call to Action** | Is there a clear next action? | ✅ / ⚠️ / ❌ |

### One-Sentence Test

**"Can the user describe this screen in a single sentence?"**

Examples:
- Onboarding: "I can earn money by photographing missions."
- Map View: "I find missions near me."
- Dashboard: "I see what I've earned and what to do next."
- Landvex Results: "I get a decision basis based on real observations."

If it takes two or three sentences, the screen is trying to do too much.

### Scoring

| Symbol | Meaning |
|--------|---------|
| ✅ | Pass — no issues |
| ⚠️ | Warning — needs improvement |
| ❌ | Fail — blocks decision-making |

---

## Screen 1: quiXzoom Onboarding / Landing

**Reference:** Image shared 2026-07-02

### Audit

| # | Question | Answer | Notes |
|---|----------|--------|-------|
| 1 | 3-second understanding | ✅ | "Fota. Skicka in. Tjäna pengar." — instantly clear |
| 2 | Reality → Decision visible | ⚠️ | Shows "Reality → Money" not "Reality → Decision" |
| 3 | Clear primary decision | ✅ | "Sign up" or "Find missions" |
| 4 | Visual noise | — | Clean, minimal |
| 5 | User's decision | "Should I join quiXzoom?" | |
| 6 | Removable information | Launch date (August 2026) — creates hesitation | |

### Issues

| Severity | Issue | Recommendation |
|----------|-------|----------------|
| Medium | "kr" used instead of USD/EUR | Update per Valutaregel (MEMORY.md §0) |
| Low | Launch date creates hesitation | Remove or de-emphasize |
| Low | Technical term "Stripe Connect" | Replace with "Få betalt varje måndag" |
| Low | Missing visual flow after photo | Add: Foto → Godkänd → Utbetalning |
| Low | Missing key numbers | Add: 100%, $0 fee, 24h |

### Core Principle Alignment

**Verdict:** ⚠️ Partial — shows "Reality → Money" for Zoomers, not "Reality → Decision" for decision-makers.

**Note:** This is correct for the audience (Zoomers), but quiXzoom should also have a decision-maker landing page.

**Improvements per audit:**
1. **Headline:** "Fota. Skicka. Få betalt." (three verbs, three seconds)
2. **First card:** "Välj ett uppdrag nära dig — se exakt vad du får betalt"
3. **100% card:** "Du behåller 100% av ersättningen" (larger number, smaller text)
4. **Payment card:** "Få betalt varje måndag" (remove Stripe mention)
5. **Flexibility card:** "Jobba när du vill" (faster)
6. **CTA:** "Lanseras augusti 2026 — Förregistrera dig idag"
7. **Key numbers:** 100% | $0 | Every Monday | 4K
8. **Visual flow:** 📷 → ✅ → 💰 (Foto → Godkänd → Utbetalning)

---

## Screen 2: Landvex Decision Intelligence Process

**Reference:** Image shared 2026-07-02

### Audit

| # | Question | Answer | Notes |
|---|----------|--------|-------|
| 1 | 3-second understanding | ✅ | Gauge immediately visible |
| 2 | Reality → Decision visible | ✅ | Five steps clearly shown |
| 3 | Clear primary decision | ✅ | "Should I invest/repair/act?" |
| 4 | Visual noise | — | Minimal, focused |
| 5 | User's decision | "Should I act on this information?" | |
| 6 | Removable information | Technical terms ("AI analysis", "standardized indices") | |

### Issues

| Severity | Issue | Recommendation |
|----------|-------|----------------|
| Low | Technical terms in step descriptions | Replace with business verbs per Core Principle |

### Core Principle Alignment

**Verdict:** ✅ Strong — follows "From Reality → Decision" flow.

**Improvement:** Simplify step labels to business verbs (already documented in LANDVEX_CORE_PRINCIPLE.md).

---

## Summary

| Screen | 3s | R→D | Decision | Noise | Overall |
|--------|-----|-----|----------|-------|---------|
| quiXzoom Onboarding | ✅ | ⚠️ | ✅ | — | ⚠️ |
| Landvex Process | ✅ | ✅ | ✅ | — | ✅ |

---

## Action Items

1. **quiXzoom:** Update currency from "kr" to USD/EUR per Valutaregel
2. **quiXzoom:** Consider removing or de-emphasizing launch date
3. **Landvex:** Update process diagram with business verbs (already in Core Principle)
4. **Both:** Continue audit with Dashboard, Map View, Search, Results

---

## Product Principle: Web vs App

**quiXzoom has two experiences:**

### 1. Public Web (Discover)

**Purpose:** Make the visitor think "There is money to be made here."

**Allowed:**
- See missions on map
- Zoom and pan
- Filter (category, compensation, distance, difficulty)
- See approximate compensation
- See approximate mission count
- Read how it works
- Register
- Log in

**Not allowed:**
- Accept missions
- Upload photos/video
- Complete missions

**Blocker:** "To perform missions, you need the quiXzoom app." + QR code to App Store/Google Play.

### 2. Logged-in Web Account (Manage)

**Purpose:** "My pages" — administration, not execution.

**Allowed:**
- Profile (personal info, KYC status, bank account, Stripe Connect status, tax info, notifications)
- Economy (balance, upcoming payout, historical payouts, export CSV/PDF, tax history)
- History (completed missions, approved, rejected, under review)
- Statistics (earned this month, total, approval rate, activity, ranking)
- Mission history (not active missions — execution is mobile-only)

**Not allowed:**
- Accept new missions
- Upload mission data
- Complete missions

---

## Screen 3: quiXzoom Mission Marketplace (Proposed)

**Product:** quiXzoom  
**Internal Name:** Mission Marketplace (not "Public Map")  
**Status:** 🟡 Proposed design  
**Phase:** Discover

### Proposed Design

```
┌─────────────────────────────────────┐
│                                     │
│         [Google Map]                │
│                                     │
│    442 missions near you            │
│                                     │
│    Estimated opportunity:           │
│    $320–$760 / month                │
│                                     │
│    [ Register ]                     │
│                                     │
└─────────────────────────────────────┘
```

### Audit

| # | Control | Answer | Notes |
|---|---------|--------|-------|
| 1 | 3-Second Rule | ✅ | "442 missions near you" — instantly clear |
| 2 | Three-Step Rule | ✅ | Map (Input) → Stats (Processing) → Register (Outcome) |
| 3 | Primary Decision | ✅ | "Should I register?" |
| 4 | Information Hierarchy | ✅ | Map largest, then number, then CTA |
| 5 | Cognitive Load | — | Clean, minimal |
| 6 | Call to Action | ✅ | "Register" button clear |

### One-Sentence Test

**Target:** "I can see which missions are near me and what they pay."

**Result:** ✅ Pass — concrete, avoids income promise

### Issues

| Severity | Issue | Recommendation |
|----------|-------|----------------|
| Medium | Income estimate sounds like promise | Add disclaimer: "Many active Zoomers in similar areas earn approximately..." |
| Low | No real-time activity | Add: "18 new today", "127 completed last 24h" |

### Core Principle Alignment

**Verdict:** ✅ Strong — follows "From Reality → Decision" flow.

**Journey Principle:** Discover phase ✅

**Improvements:**
1. Add real-time activity indicators
2. Soften income estimate with disclaimer
3. Add localized message: "You seem to be in Nacka. Currently approximately 440 missions within reasonable distance."

---

## Screen 4: Landvex Dashboard (Placeholder)

**Product:** Landvex  
**Phase:** Manage  
**Status:** ⏳ Awaiting screen

### Dashboard-Specific Questions

| # | Question | Target |
|---|----------|--------|
| 1 | Can I understand the situation in 3 seconds? | Yes — score immediately visible |
| 2 | What is today's most important decision? | Clear primary action |
| 3 | Can I ignore 80% of the information? | Hierarchy: score → observations → map → history → details |
| 4 | Is there a primary CTA? | "Inspect area" / "Order report" / "View changes" |

### Dashboard Principle Check

| Question | Target |
|----------|--------|
| What is happening? | Score + key changes |
| Where is it happening? | Map or location indicator |
| How serious is it? | Threshold comparison |
| What do I do now? | Primary CTA |

### Decision Density

Target: 1–3 decisions

### One-Sentence Test

Target: "I understand how my area is performing and what to act on."

If it takes two sentences, the dashboard is trying to do too much.

---

## Screen 5: Results/Decision View (Placeholder)

**Product:** Landvex  
**Status:** ⏳ Awaiting screen

### One-Sentence Test

Target: "I get a decision basis based on real observations."

---

## Next Screens to Audit

| Priority | Screen | Product | Status |
|----------|--------|---------|--------|
| 1 | Dashboard | Landvex | ⏳ Awaiting screen |
| 2 | Results/Decision View | Landvex | ⏳ Awaiting screen |
| 3 | Search | Landvex | ⏳ Awaiting screen |
| 4 | Settings/Profile | quiXzoom | ⏳ Awaiting screen |

---

## ÄNDRINGSHISTORIA

| Version | Datum | Beskrivning |
|---------|-------|-------------|
| 1.0 | 2026-07-02 | Initial audit: quiXzoom onboarding, Landvex process |

---

## STATUS

**DRAFT — Awaiting more screens**